Customer integration is one of the components of customer relationship management which uses technology as a means to enable customers to process their own transactions and to have direct contact with organizations. Its goals include improving communication with customers, building customer’s retention and loyalty, creating an improving and more targeted marketing.

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Today’s rapid development in technology is reflected in the increasing use of it in all sectors of life which has resulted in many innovations in the process of human activities. In the business sector, technology has been used effectively by companies /manufacturers/ producers to create products which give the greatest satisfaction to customers. In order to achieve it, companies need to enhance their relationship with customers and thus establish a new market. However, the advances in technology is a great challenge for low-capital, conventional-based companies and those which find themselves unable to catch up with the latest  trend.

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In short, responding to the challenges and opportunities that the digital era has given, we think that it is necessary to create an effective customer integration, for which we have chosen the motto :

“Towards Customer Integration : conquering the market through technology”